Tag Archive: marketing


It’s All About Voice

So one of the mentors I admire is Alan Weiss, a solo consulting guru well known for his work on value-based fees. If you’ve never had the opportunity to see him, you would be stunned by the delicious way he manipulates language. He has an astonishing vocabulary and organization of thought that reflects in the way he speaks. One of the things he says is that the “Write to a sixth grade reading level” is stupid. He writes his books as he speaks – at a very sophisticated level.

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While I was checking up on my normal round of blog posts, I saw this post by Cassandra Clare (author of the Mortal Instruments series and the Infernal Devices, the first of which is the prequel Clockwork Angel, which I am currently halfway through). And wow, that was a lot of links! Anyway, I was thinking about strategies for marketing books, as it becomes more and more difficult to market books (at least if you don’t know how the industry works). Just by visiting these sites, however, you can see a number of ways that Cassandra Clare has done a phenomenal job with her own marketing.

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