So one of the mentors I admire is Alan Weiss, a solo consulting guru well known for his work on value-based fees. If you’ve never had the opportunity to see him, you would be stunned by the delicious way he manipulates language. He has an astonishing vocabulary and organization of thought that reflects in the way he speaks. One of the things he says is that the “Write to a sixth grade reading level” is stupid. He writes his books as he speaks – at a very sophisticated level.

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